Innovation you can feel

Every sofa is equipped with SmartFoam, a name that says it all. Our groundbreaking new material that gets better with time.

Each sofa is wrapped in spill-proof Oeko-Tex® Performance Weave fabric that repels liquids, withstands years of use and looks good doing it. 

First home, meet first sofa

Choosing a sofa for your new place should feel easy from start to finish. Ours comes in a box and is made so you can set it up yourself—no tools, no hassle. And the modular design lets you rearrange sections so it’s the perfect fit every time.

Delivery appointments? Never.

Say goodbye to all-day delivery windows and say hello to free and easy shipping. Our sofa is adaptable, and that includes arriving when you want it to.

#A calming moment captured: a hand holding a burning incense stick, with soft smoke trails against a peaceful backdrop. This image from Rove Lab symbolizes tranquility and introspection, ideal for creating a zen-inspired space.

The perfect sofa for our planet.

We strive to break conventional furniture shopping by making high caliber products more accessible, and easily delivered and assembled. By reducing transport resources and its carbon footprint by six times, the M1 sofa was designed to be the most comfortable and highest quality sofa in its class, while being good for the planet.

Sustainability